Guest post authored by Colleen Patterson, content marketing manager for Muses. Two days after sitting down to write this post, Hurricane Harvey made landfall on southeast Texas as a Category 4 storm. Category 4 storms, by definition bring winds which range from 131 to 155 mph, the capability to destroy house frames and cause long-standing … Continue reading Are Social Media Influencers the Next Answer to Disaster Relief?
The World Health Organization (WHO) recently declared the recent outbreak of the Zika virus and its suspected link to birth defects an international public health emergency. This designation signals the seriousness of the outbreak and gives countries new tools to fight it including allowing health agencies to coordinate efforts.The current outbreak of the Zika virus, … Continue reading Addressing the Zika Outbreak: A Case for Leveraging Mommy Bloggers as Part of the International Response
Many of us face challenges integrating new ideas into our organizations and initiatives - we need to figure out how to convey the need, the benefits of doing it, and the risks of not doing it. When it comes to social, it can be a challenge because people often may not understand it OR they … Continue reading Making Social Media Part of What You Do
It’s been awhile since I last posted – and I am due to post the third installment of my social media series. For those of you that do not know, I’ve undertaken a new venture this fall – I went back to school to work on my PhD. It’s in Communication with a focus on … Continue reading Better Late than Never – Using Social Media (Part 3 of 3)
I have seen time and time again in my work that people/organizations/campaigns who fail do so for a number of key reasons. I describe these below. First, they are paralyzed by what they don’t know. They want to have everything figured out before they jump in instead of looking at social media as a platform … Continue reading Why People Fail in Social Media