I heard once that the myth of the unicorn came about because people saw an Oryx – a species of antelope – from the side and mistook its two horns for 1 singular horn. This evolved into the myth of the unicorn which is now imbued with mystical and magical powers including the power to … Continue reading Social Media: The Oryx of the New Communication Era?
Tag: evaluation
Connecting the Dots: Measuring Behavior Change with Social Media
As health communicators, we often struggle to demonstrate the success of our campaigns and show their impact on health behavior. We are relegated to the basic ‘click’, 'tweet’, and 'like’ data that is readily available to us to show results - and yet that is a small measure of success and does not demonstrate health … Continue reading Connecting the Dots: Measuring Behavior Change with Social Media
Digital Media as a Health Intervention versus a Health Campaign
This is going to be more of thought piece… it isn’t evidence-based or driven by numbers. It’s based on my random thoughts as I navigate the world of public health and social media. Throughout my work in this area, I am regularly confronted by two different realities when it comes to digital media – those … Continue reading Digital Media as a Health Intervention versus a Health Campaign
Where’s the Beef? The Need for Evidence and Systems-Change in the Health IT Movement
After its use as an advertising slogan, “where’s the beef?” became an all-purpose phrase questioning the substance of an idea, event, or product. Along these lines – even if slightly passé – I have been thinking a lot lately about the spirit of the movement to release health data and invite technology developers and entrepreneurs … Continue reading Where’s the Beef? The Need for Evidence and Systems-Change in the Health IT Movement
Planning and Evaluating Digital Media Campaigns for the Public Sector
As marketers, we are at a point now where it is clear – social media is not a fad. It is being used by a variety of types of campaigns that span the public and private sectors. To put it simply – it is ubiquitous. In fact, Forrester states that 3 out of 4 Americans … Continue reading Planning and Evaluating Digital Media Campaigns for the Public Sector
Influencing Health 