I heard once that the myth of the unicorn came about because people saw an Oryx – a species of antelope – from the side and mistook its two horns for 1 singular horn. This evolved into the myth of the unicorn which is now imbued with mystical and magical powers including the power to … Continue reading Social Media: The Oryx of the New Communication Era?
Tag: campaign
Digital Media as a Health Intervention versus a Health Campaign
This is going to be more of thought piece… it isn’t evidence-based or driven by numbers. It’s based on my random thoughts as I navigate the world of public health and social media. Throughout my work in this area, I am regularly confronted by two different realities when it comes to digital media – those … Continue reading Digital Media as a Health Intervention versus a Health Campaign
Influencing Health 