I have seen time and time again in my work that people/organizations/campaigns who fail do so for a number of key reasons. I describe these below. First, they are paralyzed by what they don’t know. They want to have everything figured out before they jump in instead of looking at social media as a platform … Continue reading Why People Fail in Social Media
Tag: digital
Social Media Guiding Principles (Part 2 of 3)
Part two of my 3-part series on the basics of social media focuses on guiding principles. Sometimes we have to make the hard choices or say the things that clients don’t want to hear. “No, you shouldn't do a Facebook page because you are not willing to commit appropriate resources.” “No, you shouldn't be on SnapChat because everyone else … Continue reading Social Media Guiding Principles (Part 2 of 3)
Debunking Social Media Myths (Part 1 of 3)
When I work with clients or internal staff on social media projects, I always start by providing an overview of how to understand social media for their work. A part of this is debunking myths to get them to break preconceived notions and ideas about social. I explore some of these below.“Social media is just … Continue reading Debunking Social Media Myths (Part 1 of 3)
Upcoming Three-Part Series on Getting Started with Social Media
In the days and weeks ahead, I am going to be posting a series of blog posts about getting started in social media. The topics that will be covered include debunking myths, understanding and adhering to best practices and thinking creatively about how to use it. I hope you enjoy and will share your own … Continue reading Upcoming Three-Part Series on Getting Started with Social Media
HealthCare SocialMedia Review #43: The Med 2.0 edition
So this is going to be a short review, ladies and gents. In the spirit of medicine 2.0, I wanted to highlight one blog in particular - The Health Care Social Media Monitor. Voted one of top health blogs of 2012 by healthline.com, this blog’s motto is “monitoring the pulse of health care social media”. … Continue reading HealthCare SocialMedia Review #43: The Med 2.0 edition
Influencing Health 