I am passionate about both expanding the evidence base as well as bridging the gap between research and practice. Below are some samples of my work.
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Select Publications
- Partnering With Mommy Bloggers to Disseminate Breast Cancer Risk Information: Social Media Intervention
- The “Real World”? Effects of Online Communication about Prostate Cancer on Offline Communication
- The Power and Perspective of Mommy Bloggers: Formative Research with Social Media Opinion Leaders about HPV Vaccination
- Perceptions About Disseminating Health Information Among Mommy Bloggers: A Quantitative Study
- Opinion Leaders for Health: Formative Research with Bloggers about Health Information Dissemination
- How Health Prevention Campaigns and Online Influencers Can Work Together
- Trending now: future direction in digital media for the public health sector
- Perceived Stress in Online Prostate Cancer Community Participants: Examining Relationships with Stigmatization, Social Support Network Preference, and Social Support Seeking
- A Tale of Two Tools: Reliability and feasibility of social media measurement tools examining e-cigarette twitter mentions
- The Use of Digital Communication Channels to Enhance Environmental Health Literacy
- Leveraging social and digital media for participant recruitment: A review of methods from the Bayley Short Form Formative Study
- A review of social media methods and lessons learned from the National Children’s Study
Select Articles
- How Healthcare Marketers Can Work with Online Influencers
- What Every Marketer Needs to Know about Influencer Marketing and Buying Followers
- How to Host an Engaging Social Media Chat (and Keep the Trolls at Bay)
- How Marketers Can Address Digital Literacy and Why They Should
If you need help with social media strategy, study design, evaluation methods, or working with online influencers, I can help you! Contact me if you want to discuss opportunities for collaboration.
Influencing Health 