I am passionate about both expanding the evidence base as well as bridging the gap between research and practice. Below are some samples of my work.

Books

Now available from Routledge!

• Communicating Through a Pandemic: A Chronicle of Experiences, Lessons Learned, and a Vision for the Future – Order Your Copy Now!
• Influencing Health: A Comprehensive Guide to Working with Online Influencers – Order Your Copy Now!

Select Publications 

• How Right Now: The Role of Social Determinants of Health As They Relate to Emotional Well-Being Amidst the COVID-19 Pandemic
• How right now? Supporting mental health and resilience amid COVID-19
• Understanding the messages and motivation of vaccine hesitant or refusing social media influencers
• Partnering With Mommy Bloggers to Disseminate Breast Cancer Risk Information: Social Media Intervention
• The “Real World”? Effects of Online Communication about Prostate Cancer on Offline Communication
• The Power and Perspective of Mommy Bloggers: Formative Research with Social Media Opinion Leaders about HPV Vaccination 
• Perceptions About Disseminating Health Information Among Mommy Bloggers: A Quantitative Study
• Opinion Leaders for Health: Formative Research with Bloggers about Health Information Dissemination 
• How Health Prevention Campaigns and Online Influencers Can Work Together
• Trending now: future direction in digital media for the public health sector
• Perceived Stress in Online Prostate Cancer Community Participants: Examining Relationships with Stigmatization, Social Support Network Preference, and Social Support Seeking 
• A Tale of Two Tools: Reliability and feasibility of social media measurement tools examining e-cigarette twitter mentions 
• The Use of Digital Communication Channels to Enhance Environmental Health Literacy
• Leveraging social and digital media for participant recruitment: A review of methods from the Bayley Short Form Formative Study
• A review of social media methods and lessons learned from the National Children’s Study

Select Articles

• How Healthcare Marketers Can Work with Online Influencers
• What Every Marketer Needs to Know about Influencer Marketing and Buying Followers
• How to Host an Engaging Social Media Chat (and Keep the Trolls at Bay)
• How Marketers Can Address Digital Literacy and Why They Should

If you need help with social media strategy, study design, evaluation methods, or working with online influencers, I can help you! Contact me if you want to discuss opportunities for collaboration.