As health communicators, we often struggle to demonstrate the success of our campaigns and show their impact on health behavior. We are relegated to the basic ‘click’, 'tweet’, and 'like’ data that is readily available to us to show results - and yet that is a small measure of success and does not demonstrate health … Continue reading Connecting the Dots: Measuring Behavior Change with Social Media
Tag: behavior change
Digital Media as a Health Intervention versus a Health Campaign
This is going to be more of thought piece… it isn’t evidence-based or driven by numbers. It’s based on my random thoughts as I navigate the world of public health and social media. Throughout my work in this area, I am regularly confronted by two different realities when it comes to digital media – those … Continue reading Digital Media as a Health Intervention versus a Health Campaign
Influencing Health 