As health communicators, we often struggle to demonstrate the success of our campaigns and show their impact on health behavior. We are relegated to the basic ‘click’, 'tweet’, and 'like’ data that is readily available to us to show results - and yet that is a small measure of success and does not demonstrate health … Continue reading Connecting the Dots: Measuring Behavior Change with Social Media
Tag: public health
Planning and Evaluating Digital Media Campaigns for the Public Sector
As marketers, we are at a point now where it is clear – social media is not a fad. It is being used by a variety of types of campaigns that span the public and private sectors. To put it simply – it is ubiquitous. In fact, Forrester states that 3 out of 4 Americans … Continue reading Planning and Evaluating Digital Media Campaigns for the Public Sector
Influencing Health 