Healthcare & social media. Social media & health. #hcsm. Whatever you call it, it’s a force to be reckoned with. Google says that “94% of prospective patients [say that] reputation of [a] facility is important in hospital selection” and that “YouTube traffic to hospital sites has increased 119% year-over-year”; Geocentric says that 81% of people … Continue reading HealthCare Social Media Review #29: Call for Submissions
Tag: healthcare
Connecting the Dots: Measuring Behavior Change with Social Media
As health communicators, we often struggle to demonstrate the success of our campaigns and show their impact on health behavior. We are relegated to the basic ‘click’, 'tweet’, and 'like’ data that is readily available to us to show results - and yet that is a small measure of success and does not demonstrate health … Continue reading Connecting the Dots: Measuring Behavior Change with Social Media
Influencing Health 