After its use as an advertising slogan, “where’s the beef?” became an all-purpose phrase questioning the substance of an idea, event, or product. Along these lines – even if slightly passé – I have been thinking a lot lately about the spirit of the movement to release health data and invite technology developers and entrepreneurs … Continue reading Where’s the Beef? The Need for Evidence and Systems-Change in the Health IT Movement
Tag: health
Planning and Evaluating Digital Media Campaigns for the Public Sector
As marketers, we are at a point now where it is clear – social media is not a fad. It is being used by a variety of types of campaigns that span the public and private sectors. To put it simply – it is ubiquitous. In fact, Forrester states that 3 out of 4 Americans … Continue reading Planning and Evaluating Digital Media Campaigns for the Public Sector
Finding My Social Media Voice
I work in social media and every day, I guide clients on how to use and be in social media to promote their products, services and offerings. We talk about how to use it, the risks and the benefits, how to maximize content, and together establish their brand voice for this space. However, the irony … Continue reading Finding My Social Media Voice
Everything I Need to Know About Social Media, I Learned from My Grandmother
Hello. My name is Amelia. And I am a digital communicator. I’ve taken the long way around to get to where I am today. I first thought I would work in public health and development, but ironically that just led me to become interested in the communications field. Along the way, I also took a … Continue reading Everything I Need to Know About Social Media, I Learned from My Grandmother
Influencing Health 