I love it when the social media and public health worlds truly collide. I think it makes for such a great integration of health messaging and fun, engaging, and educational social memes. A favorite site for these viral memes is buzzfeed.com. Some recent great ones have included wedding invite ideas, a face-off between Ryan Lotche … Continue reading I Love It When My Worlds Collide
Tag: digital
Connecting the Dots: Measuring Behavior Change with Social Media
As health communicators, we often struggle to demonstrate the success of our campaigns and show their impact on health behavior. We are relegated to the basic ‘click’, 'tweet’, and 'like’ data that is readily available to us to show results - and yet that is a small measure of success and does not demonstrate health … Continue reading Connecting the Dots: Measuring Behavior Change with Social Media
Finally! Identifying and Setting Social Media Benchmarks for Public Health Campaigns
As health communicators, we often struggle to demonstrate the success of our campaigns and show their impact on health behavior. We are relegated to the basic ‘click’, ‘tweet’, and ‘like’ data that is readily available to us to show results – and yet that is a small measure of success and does not demonstrate health … Continue reading Finally! Identifying and Setting Social Media Benchmarks for Public Health Campaigns
Digital Media as a Health Intervention versus a Health Campaign
This is going to be more of thought piece… it isn’t evidence-based or driven by numbers. It’s based on my random thoughts as I navigate the world of public health and social media. Throughout my work in this area, I am regularly confronted by two different realities when it comes to digital media – those … Continue reading Digital Media as a Health Intervention versus a Health Campaign
Where’s the Beef? The Need for Evidence and Systems-Change in the Health IT Movement
After its use as an advertising slogan, “where’s the beef?” became an all-purpose phrase questioning the substance of an idea, event, or product. Along these lines – even if slightly passé – I have been thinking a lot lately about the spirit of the movement to release health data and invite technology developers and entrepreneurs … Continue reading Where’s the Beef? The Need for Evidence and Systems-Change in the Health IT Movement
Influencing Health 