Many of us face challenges integrating new ideas into our organizations and initiatives - we need to figure out how to convey the need, the benefits of doing it, and the risks of not doing it. When it comes to social, it can be a challenge because people often may not understand it OR they … Continue reading Making Social Media Part of What You Do
Better Late than Never – Using Social Media (Part 3 of 3)
It’s been awhile since I last posted – and I am due to post the third installment of my social media series. For those of you that do not know, I’ve undertaken a new venture this fall – I went back to school to work on my PhD. It’s in Communication with a focus on … Continue reading Better Late than Never – Using Social Media (Part 3 of 3)
Why People Fail in Social Media
I have seen time and time again in my work that people/organizations/campaigns who fail do so for a number of key reasons. I describe these below. First, they are paralyzed by what they don’t know. They want to have everything figured out before they jump in instead of looking at social media as a platform … Continue reading Why People Fail in Social Media
Social Media Guiding Principles (Part 2 of 3)
Part two of my 3-part series on the basics of social media focuses on guiding principles. Sometimes we have to make the hard choices or say the things that clients don’t want to hear. “No, you shouldn't do a Facebook page because you are not willing to commit appropriate resources.” “No, you shouldn't be on SnapChat because everyone else … Continue reading Social Media Guiding Principles (Part 2 of 3)
Debunking Social Media Myths (Part 1 of 3)
When I work with clients or internal staff on social media projects, I always start by providing an overview of how to understand social media for their work. A part of this is debunking myths to get them to break preconceived notions and ideas about social. I explore some of these below.“Social media is just … Continue reading Debunking Social Media Myths (Part 1 of 3)
Influencing Health 